<iframe></noscript> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer','GTM-NN3V97');</script> <!-- End Google Tag Manager --> <nav class="navbar navbar-inverse" id="top-nav"> <div class="container"> <div class="navbar-header"> <button type="button" class="navbar-toggle collapsed" data-toggle="collapse" data-target="#account_nav" aria-expanded="false"> <span class="sr-only">Toggle navigation</span> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="icon-bar"></span> </button> </div> <div id="account_nav" class="navbar-collapse collapse" aria-expanded="false"> <p class="navbar-text navbar-right account-info"> <a href="/login" class="navbar-link"> <span class="glyphicon glyphicon-user" aria-hidden="true"></span> Login/My Account</a> <a href="/cart" class="navbar-link"><span class="glyphicon glyphicon-shopping-cart" aria-hidden="true"></span> View Cart</a> </p> </div> <!--/.navbar-collapse --> </div> </nav> <header id="siteHeader"> <div class="container"> <div class="row"> <div class="col-md-7"><a href="/"> <!--<img src="https://static.moorebrothers.com/static/images/moore-brothers_logo.png" class="img-responsive" alt="Moore Brothers Wine Company"/>--> <h1 class="text-hide site-logo">Moore Brothers Wine Company</h1></a></div> <div class="col-md-5"> <p class="text-right"> <strong>My Store:</strong> New Jersey (<a class="fb-modal" href="#change-store-modal">change store</a>) <a id="store-phone" href="tel:+1-888-686-6673"> 888-686-6673</a> </p> <form action="/search/" method="get" class="navbar-form align-right hidden-xs" role="search"> <div class="form-group"> <input name="q" type="text" class="form-control" placeholder="Search"> </div> <button type="submit" class="btn btn-default">Submit</button> </form> </div> </div> </div> </header> <nav class="navbar navbar-default"> <div class="container"> <div class="navbar-header"> <button type="button" class="navbar-toggle collapsed" data-toggle="collapse" data-target="#mainNavigation"> <span class="sr-only">Toggle Navigation</span> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="icon-bar"></span></button> <span class="navbar-brand visible-xs">Navigation</span> </div> <div class="collapse navbar-collapse" role="navigation" id="mainNavigation"> <ul class="nav navbar-nav"> <li ><a href="/">Home<span class="sr-only">(current)</span></a> </li> <li ><a href="/about">About Us</a></li> <li ><a href="/events">Store Events</a></li> <li ><a href="/specials">Special Offers</a></li> <li > <a href="/inventory">Browse Wines</a> </li> <li class="active"><a href="/blog">Blog</a></li> <li ><a href="/support">Support</a></li> </ul> </div> </div> </nav> <div class="container"> <ol class="breadcrumb"> <li><a href="/">Home</a></li> <li><a href="/blog/">Moore Brothers Wine Blog</a></li> <li class="active">Dave's Soapbox</li> </ol> <h1>Dave's Soapbox</h1> <div class="page"> <div class="row"> <div class="col-md-9 content"> <div class="row blog-excerpt"> <div class="col-md-3 excerpt-thumbnail"> <img src="https://static.moorebrothers.com/static/cache/thumbnails/blog/OneIsWine.1499964796.84_140x140_fit_90.jpg" class="img-responsive"> </div> <div class="col-md-9"> <h2><a href="/blog/230/one-of-these-is-wine-the-other-is-not">One Of These Is Wine. The Other Is Not.</h2> <p class="post-meta">Posted in <a href="/blog/dave-s-soapbox">Dave's Soapbox</a></p> Sounds rather pedantic, no? But imagine this: Say one of the bottles is "Ragù Tomato Sauce," and the other is a jar of fresh marinara form a little old lady in Italy, made from her own tomatoes. Same difference. The bottle on the left was produced by a person farming his own fruit. And over the growing season he was constantly in the vineyard thinning leaves and making sure each grape met optimal ripeness. The fruit was harvested by … <a href="/blog/230/one-of-these-is-wine-the-other-is-not">Read More</a> </div> </div> <div class="row blog-excerpt"> <div class="col-md-3 excerpt-thumbnail"> <img src="https://static.moorebrothers.com/static/cache/thumbnails/blog/Travel_Slide.1501694820.92_140x140_fit_90.jpg" class="img-responsive"> </div> <div class="col-md-9"> <h2><a href="/blog/231/travels-to-italy-new-schedule-for-2019">Travels to Italy! NEW Schedule for 2019!</h2> <p class="post-meta">Posted in <a href="/blog/dave-s-soapbox">Dave's Soapbox</a></p> <strong>The latest schedule for curated trips to Italy: Here's the "scoop!"</strong> <strong>We’re delighted to announce a new service from Moore Brothers Wine Company</strong> in partnership with <strong>Erica Plotegher,</strong> founder of <strong><a href="http://www.ecatravelconsulting.com/about/">ECA Travel Consulting</a></strong> to provide our customers curated trips to visit our producers and the cultures where the wines evolve. Erica is a U.S. – based, Italian native … <a href="/blog/231/travels-to-italy-new-schedule-for-2019">Read More</a> </div> </div> <div class="row blog-excerpt"> <div class="col-md-3 excerpt-thumbnail"> <img src="https://static.moorebrothers.com/static/cache/thumbnails/blog/PatrickFarmingFleurie_140x140_fit_90.jpg" class="img-responsive"> </div> <div class="col-md-9"> <h2><a href="/blog/181/the-math-of-grapes">The Math of Grapes</h2> <p class="post-meta">Posted in <a href="/blog/dave-s-soapbox">Dave's Soapbox</a></p> Patrick Brunet of Domaine de Robert, farms roughly 2,500 vines per acre by hand In wine production, oak barrels (<a href="../../../../../blog/180/oak-in-industrial-wine">see here for more on this subject</a>) are the second largest expense after grape purchases, unless, of course you already own the grapes, having grown them yourself. In industrial "winemaking," where a company needs to fill its "brand position" in the marketplace with … <a href="/blog/181/the-math-of-grapes">Read More</a> </div> </div> <div class="row blog-excerpt"> <div class="col-md-12"> <h2><a href="/blog/195/don-t-try-this-at-home">Don't Try This At Home</h2> <p class="post-meta">Posted in <a href="/blog/dave-s-soapbox">Dave's Soapbox</a></p> I've got to hand it to my brother, Greg. He's very brave allowing his daughter Kate to film him as he drives a tractor for the first time. Jochen Ratzenberger Sr. was plowing a new vineyard site in Bacharach, and invited Greg to take the tractor home. Fortunately all have a good sense of humor… <a href="/blog/195/don-t-try-this-at-home">Read More</a> </div> </div> <div class="row blog-excerpt"> <div class="col-md-3 excerpt-thumbnail"> <img src="https://static.moorebrothers.com/static/cache/thumbnails/blog/WinePreservationKit_140x140_fit_90.jpg" class="img-responsive"> </div> <div class="col-md-9"> <h2><a href="/blog/201/free-wine-preservation-kit">Free Wine Preservation Kit!</h2> <p class="post-meta">Posted in <a href="/blog/dave-s-soapbox">Dave's Soapbox</a></p> Yessiree bob! Your own FREE WINE PRESERVATION KIT right here! No kidding. After all these years, these empty (and resealable) glass bottles are the best way I've found to preserve wine. Ideally, you want to fill them to the brim before sealing, and I recommend you slap a quick label on, so you know what you've got in the fridge. The glass, resealable 10oz. club soda bottles are particularly helpful (we'll probably see a spike in sales … <a href="/blog/201/free-wine-preservation-kit">Read More</a> </div> </div> <ul class="pagination"><li class="previous disabled unavailable"><a href="#"> « </a></li><li class="active"><a href="#">1</a></li><li><a href="/blog/dave-s-soapbox?page=2">2</a></li><li><a href="/blog/dave-s-soapbox?page=3">3</a></li><li><a href="/blog/dave-s-soapbox?page=4">4</a></li><li><a href="/blog/dave-s-soapbox?page=5">5</a></li><li><a href="/blog/dave-s-soapbox?page=6">6</a></li><li class="next"><a href="/blog/dave-s-soapbox?page=2">»</a></li></ul> </div> <div class="col-md-3 sidebar"> <h4>Search Blog Posts</h4> <form id="blogSearch" class="form-group" method="GET" action="/search/"> <input type="hidden" name="postsOnly" value="1"> <input id="q" name="q" class="form-control" placeholder="Search posts"> </form> <h4>Categories</h4> <ul class="blog-categories"> <li> <a href="/blog/exclusive-offers">Exclusive Offers</a> </li> <li> <a href="/blog/learn-from-greg">Learn from Greg</a> </li> <li> <a href="/blog/meet-the-winegrowers">Meet the Winegrowers</a> </li> <li> <a href="/blog/dave-s-soapbox">Dave's Soapbox</a> </li> <li> <a href="/blog/greater-philadelphia-byobs">Greater Philadelphia BYOBs</a> </li> <li> <a href="/blog/staff-favorites">Staff Favorites</a> </li> </ul> <h4>Recent Posts</h4> <ul class="recent-posts"> <li><strong> <a href="/blog/238/wine-classes-at-moore-brothers-wine-company-brooklyn"> Wine Classes at Moore Brothers Wine Company (Brooklyn)</a></strong><br> April 9, 2018 4:01 PM </li> <li><strong> <a href="/blog/236/sweet-n-dry-explained-by-a-winemaker"> Sweet 'n Dry, explained by a winemaker</a></strong><br> October 18, 2017 5:01 PM </li> <li><strong> <a href="/blog/237/frank-splane-on-italy"> Frank Splane - On Italy</a></strong><br> October 18, 2017 5:01 PM </li> <li><strong> <a href="/blog/235/a-note-on-barolo"> A Note on Barolo</a></strong><br> October 17, 2017 7:01 PM </li> <li><strong> <a href="/blog/233/kathryn-s-shrimp-santorini"> Kathryn's Shrimp Santorini</a></strong><br> October 13, 2017 3:01 AM </li> </ul> </div> </div> </div> </div> <!-- Container --> <footer id="footer"> <div class="container"> <div class="row"> <div class="col-md-8" id="seoText"> <p>Shopping at Moore Brothers Wine Company is a unique experience. We work directly with artisan winegrowers; individuals and families who produce beautiful wines, naturally. We present their wines in pristine, temperature-controlled condition which guarantees their quality, and do so in an entertaining, family-friendly environment. Welcome to Moore Brothers!</p> </div> <div class="col-md-4" id="footerLogo"> <h3>Moore Brothers Wine Company</h3> <ul class="socialLinks"> <li class="facebook"><a href="https://www.facebook.com/moorebrotherswine">Facebook</a></li> <li class="twitter"><a href="https://twitter.com/moorebroswine">Twitter</a></li> <li class="googleplus"><a href="https://plus.google.com/108383630891408239472/about">Google+</a></li> <li class="youtube"><a href="https://www.youtube.com/MooreBrothersWine">YouTube</a></li> </ul> </div> </div> <div class="row"> <div class="col-md-12" id="footerLinks"> <div class="pull-left"> <ul> <li><a href="/about/">About Us</a></li> <li><a href="/privacy-policy/">Privacy Policy</a></li> <li><a href="/terms-and-conditions/">Terms & Conditions</a></li> <li><a href="/shipping/">Shipping</a></li> </ul> </div> <div class="pull-right" id="copyright"> <p>© 2018 Moore Brothers Wine Company. 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